Client: NBA Canada
Production Company: Sherpas Cinema
Role: Editor & Co-Director
Co-Director: Jay Macmillan
Producer: Roland Eksteins
Chris Boucher wasn’t supposed to be in the NBA. But he is. ‘Grind Now, Shine Later’ is the story of how he made it this far. It’s that unlikely underdog tale told again and again, but never ceases to amaze. It’s about overcoming adversity, against all odds, and turning negatives into positives. It’s about inspiring others through action. It’s about grinding now so you can shine later.